Watch any historical movie. You will find colorful cloth banners hanging from the battlements of forts and castles. These were pennants. Long horizontal strips of cloth that were part of every kingdom, every army, every ship. Since ancient times, pennants have played a crucial role in human society. The pennants of the ancient world played some very crucial functions. These were:
RECOGNITION: Most of these pennants were decorated by coat of arms of the local nobility. Almost like the logos of today, these insignia allowed everyone to tell whom the castle or ship belonged to. It gave the place what marketers of today would call BRAND RECOGNITION.
IDENTIFICATION: Suppose two armies were fighting it out in a battlefield. Well, a war could be the most confusing place in the world. The pennants helped the armies to identify their own side of the battle. To understand and know where their generals and soldiers were. Quit similar to what we call BRAND LOYALTY today.
INFORMATION: Attack. Retreat. Let the Cavalry Charge. In ancient times, pennants were regularly used to broadcast a message. The same way we might do to communicate certain news about a brand or company.
Even today, pennants or outdoor banner flags as they are more commonly called are an easy and effective way to communicate to the world. It can be used for building brand salience, creating a buzz about a product or a service or passing a message to the consumers.
Let us look at one of the most effective forms of pennants available today:
TEARDROP BANNERS: TRENDY, EFFECTIVE WAY TO GET YOUR MESSAGE ACROSS
Teardrop banners are an amazing way to communicate with your consumer. They are trendy, hip, cool to look at, convenient and provide ample space for your messaging. Let us see some of the advantages of using these kind of outdoor banner flags.
THEY ARE TOUGH DESIGNED FOR ALL WEATHER
Some banners are gone the moment a strong wind blows. In fact, the biggest problem with outdoor banner flags is this, they are not very durable.
Teardrop banners are however designed in such a way that they can be used even in strongest wind conditions. In fact all wind does is swivel them around to a position of least resistance.
The fact is, teardrop banners are a huge step forward in the evolution of outdoor banner flags.
USE INDOORS AS WELL AS OUTDOORS
These outdoor banner flags are ideal for using outdoors as well as indoors. They can add value to your communication inside a convention hall or a shopping mall. Outside, they can offer great visibility in any kind of cityscape or environment.
EASY TO CARRY, EASY TO INSTALL
Teardrop banners can be folded and then packed into bags. This way you can carry with them anywhere with you. Thus they become a portable advertising medium which becomes extremely convenient in certain areas like trade fairs, conventions etc.
Teardrop banners have extremely high visibility. In fact, they are difficult not to notice. Also, the shape of the banner ensures that your logo and message can get ample space and eye ball attention.
Their unique shape can also ensure greater recall among your target audience.
Admit it, they do look attractive, some may even say cute. The thing is, the teardrop shape is not a very common shape. In a world of squares and rectangles, this unique geometry catches the eye and keep it. In addition, if you ask your design team, they will tell you that it is extremely easy to design for this shape.
You will find that your brand colors and logo never looked better than on a teardrop mailer.
Banner stands rust, hoardings break down, teardrop banners however do not get damaged by the elements. Which way that once you have got them made, you can keep on using them for years at end.
Teardrop banners then become a one-time investment for your company. Once you have got a set made, you will never have to spend again.
SIZES TO FIT YOUR PARTICULAR NEEDS
Big, small or mid sized, these outdoor banner flags are available in various sizes. So, you can choose the teardrop banner according to the size you want. The size can also be customized to your message and location.
You can actually put multiple faces to the same kit. This allows you to customize your message according to your needs.
USE WHERE YOU WANT, WHEN YOU WANT
The biggest advantage of these outdoor banner flags is this – they are infinitely customizable. Hence they can be used in any kind of application.
CONVENTIONS, EXHIBITIONS AND FAIRS
This is the ideal medium of communication for conventions and trade fair. Install them when and where you want. The fact that they are portable means that you can carry with you anywhere you want. You can also install them inside convention halls or on the streets outside.
On a beach, by the street, in airfields or just anywhere you want them to – teardrop banners are perfect for the outdoors. As we have already seen, they are water resistant, wind resistant and extremely durable. What’s more, they can also attract attention in any kind of atmosphere and environment.
MALLS, HALLS, RETAIL AREAS
In shopping centers and malls, in hotels and other retail areas, the teardrop banner becomes a convenient and clutter breaking communication. The unique shape of the outdoor banner flags will ensure that your message will definitely get noticed.
UNIVERSITIES, CAMPUSES, SCHOOLS
These outdoor banner flags are perfect for outdoor campuses, whether they are for educational institutions or corporates.
EVENTS AND FESTIVALS
Sporting events as big as the Olympics or as local as a high school sports meet, these outdoor teardrop banners can add excitement to your message practically anywhere. They are also perfect for rock shows, theater fests or any other kind of festivals and jamborees. And, if it is theme parks you are communicating in, there cannot be anything better.
MAKE AN IMPACT WITH TEARDROP BANNERS
There are many reasons why you should opt for teardrop banners for your message, many of which we have already covered here. But the most important reason why you should choose them is because there are very few media which can actually give your communication more impact, more relevance, and more recall than these outdoor banner flags.